We are here to create history


KYBOE! watches are the biggest and boldest on the planet, offering creative and stylish designs inspired by the vibrant and colorful tulip fields of the Netherlands. Our watches serve as statement pieces and are created specifically for a work hard, play hard lifestyle. KYBOE! is more than just a watch brand, it’s a lifestyle. Bigger is Better by KYBOE!


Koninginnegracht 19 Unit 3.09

2514 AB Den Haag, Netherlands

Phone: +31707439662

CoC: 62676237

VAT: NL854913282B01


Born and raised in the Netherlands, KYBOE! founders Dick Sijmons and Kees de Bruïne have been best friends since childhood. As they grew up, they discovered a shared passion for travel, music and adventure mixed with a laid back, bohemian lifestyle.

But for all of their carefree tendencies, the pair also happen to share a love for fashion and business. They began making their own bright, fashionable watches—fashion accessories that could show off their enthusiasm for life. Dick’s stylish designs and Kees’ natural charisma made the watches a national success, but they wanted more. They saw an opportunity to make bigger, bolder, higher quality products … and that’s when KYBOE! watches were born.

KYBOE! watches are bright, bold and beautiful, inspired by the endless flower fields the Netherlands is known for. They represent an active, lighthearted lifestyle. They’re the perfect accessory for living life to the fullest, whether you’re spending the day at the beach or the night at the club … or anything in between.

At home in the Netherlands, KYBOE! quickly gained a strong following. After just a few months, Dick and Kees hopped in the car and rolled up their sleeves ready for an international road trip. They headed for the South of France, a hub for fashion and fun, and an international hot spot where KYBOE! could be seen. At their first stop, a busy VIP lounge in St. Tropez, KYBOE! found instant success yet again. In fact, the watches sold on the spot so quickly that Dick and Kees had to take turns running back and forth to the car to get more at least three times that day.

From there, the road trip continued down to the Spanish island of Ibiza, another pulsing vacation spot that welcomed KYBOE! with open arms. Dick and Kees’ easy-going attitude was infectious, and in no time they had a list of distributors asking to partner with them. In fact, KYBOE! sold as many as 200,000 watches in the Netherlands, St. Tropez and Ibiza alone.

As it turned out, Dick and Kees were right about finding exposure in the South of France. It was there that Brooklyn native and savvy entrepreneur Marc Bell chose to vacation—and the moment Marc spotted KYBOE!’s big, bold style, he had to have it. Back in the U.S., Marc’s closest friends and business contacts loved KYBOE!, and over the next few years, his personal collection grew to include hundreds of KYBOE! watches.

Finally in 2015, Marc insisted on helping the brand take off in North America and brought on board Joe Roos, an experienced retail investor. They reached out to Dick and Kees to make it happen, and together, the team joined forces to expand KYBOE! across the continent and around the world.

Now, KYBOE! is a global brand with stores across Europe, Asia, North America and Oceania. KYBOE! watches are often spotted being worn by big-name celebrities—including DJ Tiesto, Sean Paul, DJ Armin Van Buuren, Kim Kötter and Wesley Sneijder—and new KYBOE! designs are constantly unveiled, each maintaining the fun-loving spirit that KYBOE! is known for.

KYBOE! history is all about fun, fashion and success—and the same continues to this day. When you get your own KYBOE!, you become a VIP member of a party that never ends!

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